Ooredoo, a global telecommunications service provider based in Qatar, with operations across Middle East, North Africa and South East Asia, is offering football fans and social media enthusiasts in these regions the opportunity to be part of the FIFA World Cup event, taking place next month. Via its creative social media campaign "Simply Do Wonders", fans will have the opportunity to take part in a contest that enables them to share their own football 'street skill's' videos on Instagram and stand a chance to be featured in a dedicated Facebook page and the www.simplydowonders.com website and win an all-expenses-paid trip to Barcelona to meet Leo Messi and see a major football match. The campaign reaches out to global audience via an international commercial featuring the football skills of Leo Messi, Ooredoo's brand ambassador and a host of young local talents from across its footprint.
Ooredoo's social media engagement is a creative move to tap into the growing market of young people with an increasing appetite for mobile content, specifically video applications. It also leverages on the interest generated by a major sporting event such as the World Cup which will be drawing huge numbers of fans to various sources of information and content relating to the event. With the widespread use of mobile devices for web browsing and video streaming, a lot of subscribers will be accessing these information on their mobile devices, creating the need for high speed data connection and high quality streaming, especially for live coverage videos of matches that will take place during the event. Combining their commercials that feature the Ooredoo technology with social media engagement and use of popular content applications such as Instagram creates an immediate attraction for various subscriber groups in the market and is key to boosting subscriber numbers during events such as these.
“Across our footprint, from Algeria through to Indonesia and throughout the GCC, football unites people and speaks to their dreams. We're proud that our first global campaign stars our brand ambassador Leo Messi, and seeks to showcase the skills and aspirations of young people around the world."
- Dr Nasser Marafih, Group CEO, Ooredoo
"I'm very pleased to be working with Ooredoo on this campaign, which taps into the wealth of young sporting talent around the world and encourages them to 'Do Wonders'. Together with Ooredoo, I hope we can challenge the contestants to work hard, follow their hearts and become the new generation of global football stars."
- Leo Messi, Football Player and Brand Ambassador for Ooredoo
