Zain Iraq, the country’s largest mobile operator by customer numbers, announced the introduction of a solution that enables customers to purchase offers via their Facebook app.
The service, which is available on Android devices, and via the portal on iOS phones, was introduced by Zain Iraq in coordination with Facebook. Zain claims it is the first operator in the Middle East to provide this functionality, and among the first 10 providers to do so worldwide.
Facebook is extremely popular in Iraq, numbering over 20 million accounts. Zain Iraq counts the highest number of Facebook phone users in the country with over 5 million followers, according to figures from the social media platform.