Roneel Prasad Of 365squared on How Analytics Enhance the Monetization of Operator Messaging Business

At the recently concluded GSMA WAS#9 event which took place in Kuala Lumpur, Tara Neal, Executive Editor of The Fast Mode spoke to Roneel Prasad, Co-Founder and Chief Commercial Officer of 365squared, an international value-added services enabler serving mobile network operators across the globe. 365squared focuses on monetization of application-to-person (A2P) SMS traffic, elimination of revenue losses from SMS termination and protection against spam and fraud.

Roneel discussed among others the importance of access to subscriber data for Operators in order for them to market the right products and services to their customers. In terms of challenges faced by Operators in monetization of their messaging business, Roneel highlighted the fragmentation within Operator organizations which overshadows the overall monetization goal for the messaging business. He also spoke about the inaccurate perspective on monetization of messaging which leads to Operators thinking that it is a cumbersome and difficult task and hence, the lack of pro-active actions to enhance revenues in this segment.

Addressing these challenges, Roneel shared on the solutions offered by 365squared which greatly simplify the monetization of messaging partly due to the fact that they are vendor agnostic, requiring no investments in additional firewalls but instead offer a ‘plug-and-play’ solution that works with existing firewalls on an Operator’s messaging network. The solution works via analytics that allow Operators to control their messaging traffic thus eliminating spam, fraud and other revenue leakages that may take place on their networks.

Watch the video below for the full interview.

Other interviews from WAS#9

Interview with Patrick Gatt, Senior Manager - Wholesale & International Services of GO Malta on challenges and solutions for monetizing operator messaging traffic - here

Interview with Cedric Gonin, Senior Director of Marketing, Mobile Services of Orange on monetization of A2P traffic and the way forward for Operator messaging business - here

Interview with GSMA WAS#9 Chair Kathleen A. Leach on the Role of WAS on industry facilitation and collaboration for Operator interconnect and roaming services - here

Interview with Darragh Kelly, Chairman of the Board of Anam on the growth of the company and its solution offering as well as its role as the second time host of the WAS#9 event - here

Interview with Brian D’Arcy, Chief Commercial Officer of Anam on the trends in the A2P market, the challenges facing Operators in the messaging space and the monetization opportunities -  here

Interview with Zoran Vasiljev, CEO of Apigate on the partnership with Anam for the delivery of highly accessible and secured messaging platform -  here

Executive Editor of The Fast Mode | 5G | IoT/M2M | Telecom Strategy | Mobile Data Innovations 

Tara Neal covers stories on strategies and initiatives in the Digital Telco space, and anchors the 5G and IoT/M2M verticals on the publication. Tara holds a First Class Honours in BSc Accounting and Finance from The London School of Economics, UK and is a CFA charterholder from the CFA Institute, United States. Tara has over 20 years experience in technology and business strategy.

Follow her on Twitter @taraneal11, LinkedIn @taraneal11, Facebook or email her at tara.neal@thefastmode.com.

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