Pedro Carmo e Silva of Sinch on the Importance of Rich Messaging in Driving Customer Engagement

At the recently concluded GSMA WAS#9 event which took place in Kuala Lumpur, Tara Neal, Executive Editor of The Fast Mode spoke to Pedro Carmo e Silva, VP Operator Relations of Sinch, a provider of a leading cloud communications platform for mobile messaging, voice and video for mobile operators around the world. Sinch solutions cover messaging, charging & policy control, revenue assurance and fraud prevention.

Pedro discussed among others the trends in the Operator messaging market, highlighting the increasingly important role played by Operator messaging in the engagement of end customers especially across today's Enterprises. Pedro also touched on Rich Communication Services (RCS) as an emerging tool that is expected to take Operators messaging business to the next level. Pedro also highlighted the major monetization challenges faced by Operators on their messaging business, namely revenue leakage coming from the prevalence of gray routes, spam, bypass and fraud and the need for solutions that can address these. Pedro expects rich messaging to be in huge demand in coming years especially for business looking to further engage their customers. On Sinch’s growth over the years, Pedro spoke on both its organic growth as well as some acquisitions made by the company and shared on Sinch’s market presence across the globe today.

Watch the video below for the full interview.

Other interviews from WAS#9

Interview with Patrick Gatt, Senior Manager - Wholesale & International Services of GO Malta on challenges and solutions for monetizing operator messaging traffic - here

Interview with Cedric Gonin, Senior Director of Marketing, Mobile Services of Orange on monetization of A2P traffic and the way forward for Operator messaging business - here

Interview with GSMA WAS#9 Chair Kathleen A. Leach on the Role of WAS on industry facilitation and collaboration for Operator interconnect and roaming services - here

Interview with Darragh Kelly, Chairman of the Board of Anam on the growth of the company and its solution offering as well as its role as the second time host of the WAS#9 event - here

Interview with Brian D’Arcy, Chief Commercial Officer of Anam on the trends in the A2P market, the challenges facing Operators in the messaging space and the monetization opportunities -  here

Interview with Zoran Vasiljev, CEO of Apigate on the partnership with Anam for the delivery of highly accessible and secured messaging platform -  here

Executive Editor of The Fast Mode | 5G | IoT/M2M | Telecom Strategy | Mobile Data Innovations 

Tara Neal covers stories on strategies and initiatives in the Digital Telco space, and anchors the 5G and IoT/M2M verticals on the publication. Tara holds a First Class Honours in BSc Accounting and Finance from The London School of Economics, UK and is a CFA charterholder from the CFA Institute, United States. Tara has over 20 years experience in technology and business strategy.

Follow her on Twitter @taraneal11, LinkedIn @taraneal11, Facebook or email her at tara.neal@thefastmode.com.

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