T-Mobile signed a deal to offer Viacom's channels, including MTV, Nickelodeon, Comedy Central, BET and Paramount as part of its up-coming TV service, which is slated to launch later this year.
Viacom’s portfolio of leading brands will play a key role in T-Mobile’s delivery of compelling new mobile video services to consumers later this year. The deal enables the Operator to bring together live linear feeds of Viacom channels as well as a broad range of on-demand content to serve T-Mobile’s nearly 80 million customers.
Last year, T-Mobile acquired next generation cable TV disruptor Layer3 TV, and with that team, talent and technology, the company has been at work readying its first wave of home and mobile TV offerings. In recent months, T-Mobile executives have shared some of the company’s plans to launch first with an in-home TV solution, designed to replace cable for the 5G era, and longer term, executives say the company will introduce mobile TV services beginning with Viacom as a cornerstone launch partner.
John Legere, CEO, T-Mobile
TV programming has never been better, but consumers are fed up with rising costs, hidden fees, lousy customer service, non-stop BS. And Macgyvering together a bunch of subscriptions, apps and dongles isn’t much better.
Bob Bakish, President and CEO, Viacom
Today’s landmark announcement marks a major step forward in our strategy to accelerate the presence of our brands on mobile and other next-generation platforms, and we’re so excited to partner with T-Mobile to provide millions of subscribers with access to our networks and more choice in a new service that will be unlike any other in the market.
