Airtel Launches ‘Airtel Books’ App

Airtel Launches ‘Airtel Books’ App Image Credit: Airtel

Bharti Airtel launched a new app – Airtel Books to bring an exciting collection of e-books to smartphone users. \

With this, Airtel has further diversified its fast growing digital content portfolio to add to its popular offerings like Wynk Music and Airtel TV.

Available to both Airtel and non-Airtel customers in iOS and Android, Airtel Books will initially offer over 70,000 titles from leading Indian and international authors. Latest launches like Mind Without Fear from Rajat Gupta are part of the exciting collection. Airtel Books plans to rapidly expand its e-books collection by partnering with leading publishers as well as leveraging its strategic partnership with Juggernaut Books.

All Airtel Books users will get a complimentary 30 day trial to experience the app and can access ‘Free’ titles from the Readers Club. Airtel smartphone customers will also enjoy a one-time special benefit of being able to access any five ‘Paid’ titles from the Readers Club, which has a collection of over 5000 e-books.

Airtel Books has a subscription service called, Reader's Club which is priced at Rs. 129 for 6 months and Rs. 199 for 12 months. Customers can also buy books on a per book basis with best-in-class offers.

Sameer Batra, CEO - Content & Apps, Bharti Airtel
Airtel Books is another major milestone in our journey towards building a world-class digital content portfolio. E-books is a fast growing segment along with music and video, thanks to large screen smartphones becoming the cornerstone of digital lifestyle.

John Griffin, Head of Ericsson Ireland
Chiki Sarkar, Co-Founder, Juggernaut Books said, “Reaching the growing smartphone users in the country and getting them phone friendly books at low prices has been the reason Juggernaut was set up. Our association with Airtel has helped really make this vision come alive.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

PREVIOUS POST

T-Mobile to Offer Viacom's TV Channels and On-Demand Content on Up-coming TV Service

NEXT POST

CommuniThings, Orange Belgium Launch First NB-IoT-based Smart Parking Solution

Latest Videos

THE EDITOR'S DESK

UPCOMING EVENTS

Artelligence 2019

Network Virtualization and SDN Asia

Network Virtualization & SDN Americas

Mobile 360 Digital Societies 2019

TADSummit 2019

MWC Los Angeles 2019

The Digitrans Forum 2019

 

ON TWITTER

ON FACEBOOK