With the integration, BSNL is offering its subscribers one year of Amazon Prime in select plans. Prime is the best in shopping and entertainment from Amazon.
OTT providers use bundles with telecommunication companies to acquire new users, focusing especially on countries where traditional marketing channels are inefficient. Telecommunication companies in return use bundle offers to upsell existing users to premium service packs and convert prepaid subscribers to postpaid.
Fortumo’s Trident Bundling Platform allows OTT companies to quickly scale up partnerships with mobile operators, ISP-s and TV service providers. Integration with the platform has to be completed only once.