MTN South Africa has partnered with global customer engagement company, Clickatell, to launch MTN Chat, enabling its customers to engage with the Operator over WhatsApp.
MTN Chat will enable customers to initiate purchase of airtime and data bundles within their WhatsApp chat session. Over time customers will be able to also access customer support and self-service options, including performing upgrades, managing their accounts, and receiving low balance alerts. MTN Chat is part of the MTN vision to significantly enhance its digital business offering to boost its customer base through advanced services.
Clickatell has already helped Absa Bank, GTBank, First Bank of Nigeria and United Bank of Africa successfully deploy chat banking capabilities on WhatsApp across Africa.
Clickatell is a WhatsApp Business solution provider. The WhatsApp Business API provides brands the ability to send out notifications and conduct two-way conversations with consumers within WhatsApp once they have opted in. Clickatell's Touch Flow and Connect platforms gives MTN the capability to unify its communications channels, customise user workflows and connect to internal systems.
Pieter de Villiersm, Founder & CEO, Clickatell
By offering convenient services over a secure, convenient channel, MNOs can both increase their transactional volume and attract and retain customers -- something that is paramount in an age of continuous digital transformation and growing competition.
Jacqui O'Sullivan, Executive for Corporate Affairs, MTN SA
The Clickatell offerings provides an easy, secure and convenient way of giving users control over their accounts through WhatsApp, a platform they already have an affinity for.
