Enterprise-grade CPaaS company Bandwidth announced the release of its Local A2P Messaging solution.
The API-based solution allows businesses to send sanctioned high-volume, burst SMS messaging using local phone numbers over newly created 10DLC (ten digit long code) SMS routes.
For businesses that rely on locality, such as large chains with many local branches, this need had been previously unmet by standard market offerings, said Bandwidth. Prior to this release, businesses had to resort to other methods such as short codes or toll-free numbers for higher volume or application-to-person (A2P) SMS needs, neither of which could be easily associated with an individual, local business.
Bandwidth said its Local A2P Messaging offers a sanctioned route, resulting in predictable delivery, measurable results, and a better customer experience for end users. While some businesses offer "unsanctioned" grey routes using 10-digit numbers for these types of text messages, users experience unreliable deliverability, poor ROI, and potentially brand reputation damage.
Brad Roldan, VP of Messaging, Bandwidth
Consumers increasingly want to communicate with their local businesses via SMS - not just at a corporate level. Bandwidth's first-to-market Local A2P Messaging API is designed to help software platforms that cater to these businesses enable a new SMS communication channel that can tie back to a specific location or branch and deliver additional intel not available on other channels.
Courtney Munroe, GVP of Telecom Research
10DLC offers many advantages over short code SMS. This includes personalized local marketing to allow companies to leverage their local brand recognition. It will also facilitate voice enablement and could be more cost effective than short codes.
