NEC and Macromill, a rapidly-growing global market research and digital marketing solutions provider, have jointly developed consumer insight marketing services using AI and biometric information and will launch services from April 2019.
The services include a Central Location Test using biometric information and a consumer purchase prediction service using AI. They will be delivered together with 'D-Profile', an AI analytics service which launched in January 2019.
These services will help marketers to understand deep consumer needs and discover new insights by analyzing Macromill's various consumer data sets. This data includes attribute information such as age, gender, purchase history and access log, as well as EEG, line-of-sight (from NEC's portfolio of AI technologies, 'NEC the WISE'*1) and others.
NEC and Macromill began their collaboration in consumer data utilization in April 2018. Since then, they have jointly developed marketing solutions for leading-edge companies.
Osamu Fukikawa, SVP, NEC
Through this collaboration, NEC and Macromill seek to create a society where each consumer can benefit from more tailored services and pursue a richer life. We believe that by providing data and analytics that reflect consumer trends and values, our clients can better customize their marketing activities.
Toru Sasaki, Representative Executive Officer, Japan Operation, Macromill
Macromill helps to solve marketing challenges by collecting and analyzing consumer data to deliver deeper insights into consumers - in the real and increasingly digital world. What's so exciting about this collaboration is that we will be able to provide more refined insight into consumer activities enabling our clients to customize their marketing to their exact needs.
