Consumers can now easily increase the visibility of their ads on OLX.pl by charging the payment to their mobile operator bill. The option to pay with carrier billing is available for all 38 million subscribers of Play, Orange, Plus and T-Mobile in Poland.
On the OLX.pl platform, consumers can increase the visibility of their classifieds through premium features such as highlighted ads and personalized pages. When paying for these features with carrier billing, consumers simply need to enter their phone number and confirm the payment with an SMS-based PIN code. Compared to credit card payments, carrier billing provides a shorter checkout flow as users do not need to enter any personal data during the payment process.
OLX launched carrier billing through Fortumo’s Hosted DCB product. By using Hosted DCB, merchants can cut down on the time and development resources needed to roll out carrier billing. This is due to the fact that only one integration is needed with Fortumo, who already has direct integrations in place with mobile operators.
Besides OLX, Fortumo’s direct carrier billing platform is used by Google Play, Spotify, iflix, Sony, Schibsted, HOOQ, Gaana, EA Mobile, Gameloft, Kinguin and thousands of other merchants. One integration with the platform enables merchants to collect payments from subscribers of more than 350 mobile operators.