Finnish telecommunications, ICT, and digital service company Elisa has launched Nordic TV in China.
Nordic TV is a video-on-demand service, providing premier Nordic content including drama, documentaries, sports and variety shows.
Partnered with China Broadcasting and Television Media, a subsidiary of China Broadcasting Network, the service was first released in Shenzhen in December, followed by a launch in Guangdong, a province in South China. Now Nordic TV reaches to 4 million cable TV households. The rollout will continue with new regions added in spring time this year.
Apart from developing distribution channels, Nordic TV also collaborates with Creative Export Innovations in the Bigger Picture project. Bigger Picture aims to facilitate co-production and cooperation to help Finnish film and TV industry to seize the opportunities in the Chinese market. 19 Finnish production companies have participated in the competition to develop and export their audio-visual projects to China.
Chen Kai, GM of CBM
Nordic TV opens a window for Chinese audiences to learn about Nordic culture and society. It enables us to differentiate our offering for the audiences.
Einari Kanerva, Director of Nordic TV
Nordic TV is our first step to enter Chinese entertainment market. It also paves the way for future business opportunities like co-production and even e-commerce.
