Swisscom announced a new mobile plan called "inOne mobile go" to replace the existing 1.8 million "inOne mobile XS-XL" subscriptions.
For a monthly subscription price starting at CHF 60 (in combination with "inOne home", CHF 80 without a package discount), "inOne mobile go" includes everything that smartphone users need today: unlimited calls, SMS/MMS and data transmission at up to 100 Mbps, both within Switzerland and in the EU.
New "inOne mobile go" contracts only run for 12 months with Swisscom now separating mobile phone purchases from the subscription in response to changing customer needs. Whereas subsidised devices used to be a major reason for choosing a provider, they are increasingly losing importance, says the Operator.
For CHF 25 per month, "inOne mobile go" customers can also purchase a new “all-round carefree service package” for their smartphone, which includes insurance against damage from dropping, damage to the screen and water-related damage, as well as guaranteed express repair within three hours on working days for Apple and Samsung devices.
Thanks to additional packages and options, "inOne mobile go" can be customised as required. What’s more, these extras can be activated at any time and cancelled after 30 days. With the Connect Pack, for example, customers can surf with three devices and up to 1 Gbps for CHF 20 per month. The Intercontinental Pack includes unlimited roaming within North America and unlimited calls to the EU, USA and Canada for CHF 70 per month. Other individual options are also available, for example, for surfing on several devices, maximum surfing speed and unlimited calls abroad from Switzerland. For customers wanting all these options, "inOne mobile premium" offers a complete package of subscriptions and options at a preferential rate from CHF 180 per month (in combination with "inOne home", CHF 200/month separately).
For customers who only use their smartphone in Switzerland or do not want to benefit from unlimited data, Swisscom is launching the "Swiss mobile flat" and "inOne mobile basic" subscriptions at the same time. The latter offers a data allowance in Switzerland and other EU countries.
Dirk Wierzbitzki, Head of Products and Marketing, Swisscom
Despite being the most attractive Swiss roaming provider, our subscriptions to date included a certain number of days and a set data volume, which some of our customers saw as a limitation. With the new subscription, our customers can surf as carefree in other EU countries as at home.
