Fortumo announced the launch of PayRead that lets digital publishers identify and charge users through their moile account.
PayRead reaches more than 3.1 billion consumers in 100+ countries and gives publishers the tools to get rid of friction in their paywalls, claims Fortumo.
PayRead is integrated with 350 mobile operators whose users can access digital publications through their mobile account identity. Should the reader wish to pay for digital content, the same account is used for recurring payments, contributions, enabling metered access and purchasing individual articles.
Readers do not have to log into any separate accounts, download a payment app or share their personal details: the registration and payment are instead completed through a PIN verification sent by the mobile operator.
One integration with PayRead gives digital publishers global reach and provides a native flow for all platforms (web, mobile web and apps) with the user flow white-labelled to increase trust and match the publisher’s brand. PayRead also gives publishers access to its Messaging API to communicate with users for transactional and marketing purposes as well as its Reporting API for integrating of transaction data into existing business intelligence tools.
AndreaBoetti, Head of PayRead, Fortumo
Digital newspaper income is shifting from advertising to consumer revenue and publishers are looking for ways to simplify the user acquisition and payment process. Card-based paywalls create friction because users need to go through several steps and enter personal data to access premium content. PayRead provides a seamless approach to authentication and charging for content, making it easier for readers to support their favourite publication.
