The Infocomm Media Development Authority (IMDA), Singtel and DBS have rolled out a new 99%SME e-commerce platform (99sme.sg) that aims to help SMEs merchants in Singapore easily adopt digital technologies and provide their customers with omni-channel experiences.
The new platform complements the 99%SME campaign, co-founded by Singtel and DBS, to help SMEs adopt digital technology to grow their businesses and supports IMDA’s existing plans to boost the digital capabilities of Singapore’s retail sector.
SMEs can tap into the platform’s new omni-channel and retail features to grow their customer base using both their offline and online presence effectively. The platform allows retailers to offer ‘last-mile’ delivery options to their online customers by allowing them to perform self-collection from the stores. This enables SMEs to upsell and cross-sell to online customers who walk into their stores and collect their merchandise. SME merchants can also use the platform’s business insights and reports to better understand sales performance of product categories and help them plan their product mix to optimise sales and inventory.
There is no charge for SMEs to list their products or services. Participating merchants can also freely use the platform’s library of common copyright-free product images and details to list their products and services more easily.
For the consumer, the new 99%SME platform will enable them to conveniently find the nearest and most relevant SME store and product based on their search query. They can also enjoy the platform’s recommended or similar products, based on their needs and previous usage patterns.
In addition, merchants on 99%SME will also have access to DBS’ B2B e-marketplace, which enables SMEs to sell their goods and services to large corporations. These SMEs can also access supply chain connections, financing, and payment solutions that are usually only open to large enterprises.