Vodafone UK Launches New Digital Parenting Initiative

Vodafone UK Launches New Digital Parenting Initiative Image Credit:Vodafone UK

Vodafone UK and Andersen Press have launched #Goldilocks, a new book to help parents and children talk about social media and how to use it responsibly.

The book marks the launch of Vodafone’s new Digital Parenting website, a go-to-guide for parents on the latest digital safety and wellbeing issues. #Goldilocks, written by Jeanne Willis and illustrated by Tony Ross, is available to download for free at www.vodafone.co.uk/digitalparenting.

New YouGov research released today shows that many children are both aware of and using social media from a young age. This is often before parents have had conversations with them about how to use social media safely and responsibly. The findings show that 48% of children are aware of social media by the age of seven.

Parents are the first port of call for the majority of children for advice on their digital lives. 93% of children aged six to ten say they would speak to their parents if someone said or did something to upset them online.

In light of the findings, Digital Parenting, which is funded by the Vodafone Foundation, is encouraging parents to discuss how to use social media safely and responsibly with children from the age of seven. The printed guide and website offers support to parents who want to understand their children’s online world.

Helen Lamprell, General Counsel & External Affairs Director, Vodafone UK
Social media can be a great way for young people to communicate, be creative and develop their digital skills. We know parents want to talk to their children about how to use social media safely and responsibly, but often aren’t sure how. #Goldilocks offers a fun, accessible way to start the conversation with younger children, who we know are increasingly aware of, and using, social media.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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