Vodafone Partners Sony Pictures to Promote Gamified Digital Platform

Vodafone Partners Sony Pictures to Promote Gamified Digital Platform Image Credit: Vodafone (Website Screen Capture)

Vodafone and Sony Pictures have announced a global collaboration, which sees them uniting to help millions of young people in 20 countries identify their skills and find digital jobs that match them.

They will use December’s hotly anticipated movie release 'Spider-Man: Into the Spider-Verse' to introduce young people to Vodafone’s free Future Jobs Finder, a gamified digital platform to help them understand their skills and future career opportunities. The initiative was developed as part of Vodafone’s global programme, What will you be?, which has committed to support 10 million young people to access digital skills, learning and employment opportunities by 2022.

A global digital campaign to support the Sony Pictures and Vodafone collaboration - leading people to Future Jobs Finder - will draw on the movie’s central theme: that anyone can achieve their full potential with the right skills and support.

Since launching in March this year, more than 300,000 young people have completed Vodafone’s Future Jobs Finder tool, introducing them to over a million digital job types. The online platform takes people through a series of short tests, developed with psychologists, careers experts and training providers, to identify their skills and interests. By responding to these questions, young people can understand where their potential lies and find live local job opportunities in multiple digital industries which are matched to their skills, as well as access relevant, free digital skills training.

Andre Seddoh, VP International Marketing Partnerships, Sony Pictures
By teaming up with Vodafone we can engage with audiences using the inspirational power of this game-changing movie while also helping Vodafone to connect young people with digital jobs and free digital skills training.

Joakim Reiter, Directir of External Affairs, Vodafone Group
Our ambition is to help 10 million young people to access digital skills, learning and employment opportunities and our partnership with Sony Pictures will help us accelerate our progress towards this goal by bringing our digital platform, Future Jobs Finder, to more young people who are thinking about their future career.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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