KT Launches South Korea's First AR Mobile Shopping Service

KT Launches South Korea's First AR Mobile Shopping Service Image Credit: KT

KT, South Korea's largest telecommunications company, has launched the country's first-ever mobile shopping service paired with AR technology.

The Korean telecom leader's new service is called AR Market, which gives mobile shoppers an online shopping experience that is more similar to browsing through a physical store. Shoppers can view 360-degree AR videos of different products on their smartphones and tablets. Models introduce AR Market during a filming session for 360-degree AR video footage promoting NS Shopping’s month-long “glamping” event, which began on July 30. Models introduce AR Market during a filming session for 360-degree AR video footage promoting NS Shopping’s month-long “glamping” event, which began on July 30.

KT first introduced its AR solutions for mobile shopping during the 2018 PyeongChang Winter Olympic Games in February. KTH Co., KT's T-commerce subsidiary, launched the first commercial service of these solutions on July 16 through K Shopping's mobile app. K Shopping, a frontrunner in South Korea's T-commerce market, is introducing AR Market to provide highly immersive mobile video shopping for lifestyle products, fashion and consumer electronics until August 15. K Shopping plans to run more special promotions on other products with AR Market later this year. NS Home Shopping, the country's largest home shopping business for groceries, debuted AR Market on July 30 to run through the end of October. The company is also using AR Market for a summer "glamping" event through August, offering camping products for families, couples and friends through the innovative technology. KT plans to continue developing immersive shopping services by applying next-generation information and communication technologies (ICT), featuring not only AR but also artificial intelligence (AI) and 3D modeling. KT will take on more partners for joint services. 

Koh Yoon-Jeon, Head of KT's Future Business Development Unit
Starting with AR Market, we will expand our businesses to include education, health and industrial workplaces, taking the lead in immersive media services based on AR as well as VR (virtual reality).

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

PREVIOUS POST

CheerIoT Launches Shared Data Plan with Flat Rate for IoT

NEXT POST

Singapore's M1 Launches Cloud-based Video Surveillance Service

Latest Videos

THE EDITOR'S DESK

UPCOMING EVENTS

Artelligence 2019

Network Virtualization and SDN Asia

Network Virtualization & SDN Americas

Mobile 360 Digital Societies 2019

TADSummit 2019

MWC Los Angeles 2019

The Digitrans Forum 2019

Mobile 360 Eurasia 2019

ON TWITTER

ON FACEBOOK