O2 UK has launched a new augmented reality (AR) experience for fans of singer Michael Buble, giving them the ability to take selfies and videos with a 3D video avatar of the singer on their smartphones.
O2 staged a hi-tech film shoot with the multi-platinum-selling singer ahead of his live concert The O2 on Saturday 29 September.
Volumetric 3D capture technology consisting of an array of 106 high resolution and infrared cameras recorded the shape and detail from every angle, to create a fully 3D video avatar of Bublé that gives a true representation of his real life actions.
Fans can pose with the Bublé avatar as they would in real-life, via a choice of four unique experiences. After appearing in a puff of smoke on the smartphone screen, the avatar either beckons you over, kisses you or proposes on one knee (with a twist..). The avatar can also be pivoted, scaled and rotated depending on the surrounding environment.
The O2 app can be downloaded or updated from both the Play and iOS app stores from tomorrow 28th September.
Nina Bibby, CMO, O2
So we’re using volumetric capture technology to bring our customers and fans closer to an artist than ever before – with a totally unique application of augmented reality. Fans lucky enough to be heading to see Michael Bublé as part of O2 Live this weekend will be able to take selfies and videos with a 3D avatar of the star as they travel to venue or when they’re in the arena.
