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Reliance Jio, Star India Sign 5-year Deal to Stream Cricket Matches on JioTV

Reliance Jio, Star India Sign 5-year Deal to Stream Cricket Matches on JioTV Image Credit: Jio

Jio's parent company, Reliance Industries signed a 5 year partnership with India’s leading broadcaster, Star India to unleash a new era in sports entertainment.

Jio and Star will make all televised India-cricket matches available to users of JioTV and Hotstar in India.

"Not just this, for the first time ever, cricket production, a streaming platform and a high-speed data network has come together to deliver the best of cricketing content with connectivity to benefit the Indian consumers," said Reliance Industries in a statement.

Akash Ambani, Director, Jio
With thispartnership, we intend to address both these objectives of providing the best sporting content withthe best digital infrastructure to the Jio users. Jio promises to and will continue to bring asuperlative customer experience in the areas of sports, AR, VR, Immersive viewing and more inthe coming days.

Sanjay Gupta, MD, Star India
Over the last five years, we have re-invented the sports experience in India across screens, both television and digital. Indian cricket under BCCI is one of the most compelling properties in the world and we are excited to apply the same lens of innovation and re-invention to the propertythat we have applied to other sports in the last few years.

Author

Andrea Y. Lavannya is the Senior Editor and Vertical Analyst - Telco and Techco, at The Fast Mode. Andrea covers global telecom markets, operator revenue strategies and emerging business areas, and heads thought leadership development in areas relating to CSPs, MNOs, MVNOs, MVNEs and cable.

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