O2 UK this week launched a new way for customers to pay for their smartphone in a move that it says 'to shake up the old habits of the mobile industry'.
O2’s new custom plans helps customers to customise their device contract to suit their individual needs. Customers can define their upfront payment and how many months they want to spread the remaining balance at 0% APR.
The latest plan builds on O2’s flexible tariffs, launched last November, which give customers to ability to increase or decrease the cost of their airtime plan each billing month, depending on how much data they anticipate using.
Combining both the plans, customers can select their airtime plan, choose how much they want to pay upfront for their device and how they want to spread the remaining cost of their device (from anywhere between 3 and 36 months, in one-month increments).