O2 UK Launches 'Custom Plans' - Upfront Cost, Device Plan Length and Data Allowance

O2 UK Launches 'Custom Plans' - Upfront Cost, Device Plan Length and Data Allowance Image Credit: O2 UK

O2 UK this week launched a new way for customers to pay for their smartphone in a move that it says 'to shake up the old habits of the mobile industry'.

O2’s new custom plans helps customers to customise their device contract to suit their individual needs. Customers can define their upfront payment and how many months they want to spread the remaining balance at 0% APR. 

The latest plan builds on O2’s flexible tariffs, launched last November, which give customers to ability to increase or decrease the cost of their airtime plan each billing month, depending on how much data they anticipate using. 

Combining both the plans, customers can select their airtime plan, choose how much they want to pay upfront for their device and how they want to spread the remaining cost of their device (from anywhere between 3 and 36 months, in one-month increments).

Mark Evans, CEO of O2
Our custom plans put power back in the hands of the consumers who don’t want to be tied down by rigid contracts especially at a time when certainty and transparency are at a premium in today’s economic environment. Businesses have a responsibility in these turbulent times to do what is right by their customers. 

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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