Telstra Unveils IoT Products for Asset Tracking

Telstra Unveils IoT Products for Asset Tracking Image Credit: Telstra

Telstra announced the launch of location products for consumers, small businesses and enterprise customers.

Later this year, Telstra will introduce Telstra Locator as a subscription-based service available to consumer and small business post-paid mobile customers. The Operator will also launch Track and Monitor for enterprise customers, helping a broad cross-section of the Australian community locate the assets that matter most to them.

Customers will be able to attach Telstra Locator Tags to their valuables and use the Telstra Locator App to help find them if they go missing. Telstra Locator will bring together an Australian-first combination of networks and technology with three different tags designed for unique customer needs. These include a lightweight and long-lasting Bluetooth tag for keys and purses and a rechargeable Wi-Fi tag ideal for pets, bikes and bags. Early next year Telstra will introduce a premium LTE tag to the Telstra Locator service, designed for high-value assets such as vehicles and machinery.

Each Telstra Locator Tag connects to one or a combination of Telstra’s networks, this includes a new Bluetooth locator community, parts of the Telstra Air Wi-Fi Network, and for LTE tags, Cat M1 IoT technology on Telstra’s Mobile Network, which has an enabled coverage footprint of around 3 million square kilometres for compatible devices – easily the largest in Australia and one of the largest in the world.  

Telstra customers will have their first taste of Telstra’s finding service in early September, with the release of a new Telstra Device Locator feature for Telstra’s 24x7 App users. Telstra is also working with a number of large organisations to trial its new Track and Monitor solution for enterprise customers, which will be available from October.

Michele Garra, Head of innovation & Strategy, Telstra
Telstra’s new Location of Things products use connected technology to solve everyday problems for Australians – from families and local businesses through to our country’s largest enterprises.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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