Telefonica Colombia, Comviva and Banco Agrario, a prominent state-run bank focused on rural and agricultural sector, have come together for a mobile wallet pilot project in Colombia.
The project will focus on leveraging the ubiquity of mobile phones in Colombia to extend digital financial services to agricultural producers and the rural population.
In the pilot phase, customers will be able to open a mobile account, deposit money into account, withdraw cash from the account, transfer money to other users, pay utility bills and recharge their prepaid mobile connection, among other transactions.
To increase the service reach to rural and remote areas, Banco Agrario will use its extensive network of bank tellers and branchless banking agents to offer last mile services such as deposit and withdrawal. The electronic money service – AGROMOVIL will be available through mobile app as well as USSD ensuring that all users, whether they have smartphone or feature-phone are able to access the service. The pilot project will run for six months and will be executed in some towns with around 1,000 customers using the service.
The collaboration will see all entities combining their expertise to make this project a success. Banco Agrario would be managing the electronic money service by establishing the distribution network for last mile services, training the tellers and agents, acquiring customers and marketing the service. Telefonica Colombia will be the telecommunications provider and will bring its expertise in the field of telecommunications and in mobile technology and will facilitate access to the service through channels like USSD.
Comviva is the technology partner for the project and will deploy its electronic money platform mobiquity Money to enable instant and secure transactions.
Luis Martin, Director de B2B de Telefonica Colombia
At Telefonica Colombia our aim has always been to use mobile technology to enhance the lives of people. Through this project we are extending the access of people on rural areas to virtual financial services through the mobile telephony.