Singtel Group announced that it will kick off its eSports initiative as part of its efforts to grow its gaming and digital content business across its footprint in the Asia Pacific region.
To be held in Singapore from 5 to 7 October, Singtel's PVP eSports Championship signals the group’s ambition to foster a vibrant eSports ecosystem and community together with Optus and regional associates Airtel, AIS, Globe and Telkomsel. Through the league, Singtel will organise eSports activities and provide content, building on the initiatives by Globe in the Philippines, Telkomsel in Indonesia and Singtel in Singapore which are actively promoting eSports in their countries.
The Group will leverage its combined mobile customer base of over 600 million across the region, together with its telco assets and partnerships, to gain a slice of the growing eSports industry.
The PVP eSports Championship will be set up with leading eSports industry players such as Razer, Blizzard, Garena and the Mineski Group through MET.
Arthur Lang, CEO, Singtel International Group
Telcos have every right, and the assets, to play in the growing gaming ecosystem and we want to engage the largely millennial consumers across our regional footprint. Mobile-based games, in particular, have gained a strong following in this region where the mobile phone is the main gaming device of choice.
