O2 UK recently announced a brand new partnership with Netflix which enables the Operator to offer its new and upgrading customers free Netflix streaming service.
The video streaming service will be integrated into O2 plans and will be free for up to 12 months. This is the first global launch of the free streaming service on a mobile plan after O2's parent company Telefónica signed a global agreement with Netflix in May.
In addition to Netflix free streaming, O2 are offering a bonus double of data on a number of contracts to enable customers to access on their mobile devices the wide range of content offered on the most popular video streaming service.
According to O2, their existing customers who are already subscribed to Netflix will have their Netflix accounts credited with the subscription charges so they too benefit from the O2-Netflix tie-up.
In addition to this announcement, O2 also unveiled a new feature on its O2 Refresh. The feature enables customers to move to a higher or lower tariff in their family of tariffs once every billing month, depending on how much data the subscribers anticipate using, giving them the flexibility and control over their bills.