Telia Norway has collaborated with Norwegian superstar DJ Kygo to enable anyone can create, save and share music – all through a new app, Telia Soundmaker.
The idea behind Soundmaker is partly to celebrate culture and technology – and to create fun. In short, the app aims to lower the threshold into music production and perhaps even into fame, by providing rhythms, base lines and chords that the user can turn into his or her own hits.
Kygo, a.k.a. Kyrre Gørvell-Dahll, has a total of a billion listeners on Spotify and received the "Newcomer of the year" award at a major radio and TV music award show in 2014.
Kygo also offers tips and tricks regarding the basics of making a hit. Furthermore, Telia has produced six short videos with the DJ, called Sessions, in which Kygo explains the principles of producing music.
Stubhaug Steg, Head of Marketing, Telia Norway
We hope that Soundmaker can inspire people to learn how to make their own music, and to explore the possibilities in this kind of technology.
