Orange Partners Vivendi to Extend Loyalty Offering and Mobile Money in Africa

Orange Partners Vivendi to Extend Loyalty Offering and Mobile Money in Africa Image Credit: Orange Africa

Orange has signed a partnership with Vivendi and CanalOlympia, a leading network of cinemas and performance venues deployed by Vivendi in central and Western Africa, with 8 cinemas open to date, twenty by the end of 2018 and several dozen in the next few years.

Vivendi is a global media group that owns the French pay-TV operator Canal+ that is also present in Africa, Poland, Vietnam and Myanmar, and Universal Music Group, the world's leading music company.

As part of this partnership, Orange will offer its 'Cinédays' programme in all the CanalOlympia cinemas where Orange is present, i.e. 8 African countries and a dozen multi-purpose cinema and performance venues.

Cinédays was launched in the UK in 2004. Today, it is available in Romania, Luxembourg, France, Belgium and Morocco. It enables Orange customers to benefit from a 2 for 1 cinema ticket offer once or twice a week, to invite a person of their choice to share an enjoyable moment at the cinema together.

The offer will initially be launched in Cameroon, quickly followed by Senegal, Burkina Faso, Guinea Conakry, and Niger, then Mali, Madagascar and the Democratic Republic of the Congo as the CanalOlympia network is deployed. 

The CanalOlympia cinemas offer a varied programme including French films, films from different African countries, American blockbusters and productions specifically aimed at young people. Orange Studio may contribute to the programming with new co-productions as well as its extensive catalogue of European and African films.

Orange will provide its expertise and know-how to ensure the best connectivity and to improve the digital distribution of films in the various CanalOlympia cinemas.

Orange will also include the integration of Orange Money, its flagship mobile-based money transfer and financial services offer, now available in 17 countries with over 37 million customers.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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