Charter Communications, Comcast and Cox Communications, owners of NCC Media, recently announced they are creating a new division within NCC to design, deploy and sell unified advertising solutions across NCC's participants' national footprint.
The group will use non-personally identifiable data and targeting capabilities to create advanced video advertising products that deliver greater scale, audiences and measurement to meet current and future demands of advertisers.
It will launch later this year. Comcast Media 360 (CM360), Comcast Spotlight's former national advertising sales team, will form the foundation of the group together with resources from NCC Media, Charter Communications and Cox Communications.
The group will build products that deliver targeted audiences across linear and video on demand (VOD) platforms. It will drive research, data and analytic capabilities to provide consistency in how the advertising industry measures the effectiveness of an advertisement and simplify how agencies manage campaigns.