Following expansions in Mexico and Canada last year, Samsung announced that Samsung Pay is now available in Italy, making the mobile payment service available in 21 markets globally.
The service was praised not only for being innovative, but also for bringing consumers the world’s first integrated rewards program; each time users purchase with Samsung Pay, they can earn points to be exchanged for a variety of prizes.
By combining Near Field Communication (NFC) technology and its proprietary Magnetic Secure Transmission (MST) technology, Samsung Pay is the most widely accepted mobile payment solution on the market, claims Samsung.
Samsung Pay operates with three levels of security: fingerprint or iris4authentication, card tokenization and Samsung’s defense-grade mobile security platform, Samsung Knox. Additionally, Samsung Pay makes mobile payments easy – to launch, a user needs to swipe up on an eligible Samsung Galaxy smartphone, select the card, authenticate using a fingerprint, iris scanning or PIN and bring the phone near the point-of-sale terminal.
Samsung Pay is available to users in Italy with compatible Samsung devices, including wearables like the Samsung Gear S3 and Gear Sport, and the new Galaxy S9 and S9+5. Samsung Pay works at almost all existing payment locations in Italy that accept credit or debit cards. It also expands the digital wallet experience by allowing customers to use membership cards and providing promotional coupons.
Aligned with Samsung’s approach of building tailored products and services customized to meet the needs of users in each market, several value-added features will be available exclusively to consumers in Italy.
Yongje Kim, EVP and Service Business Office
Its continued support for both MST and NFC payments has also enhanced adoption, enabling market access in countries that support either payment option.
