Sky and Netflix announced a new partnership to bundle the full Netflix SVOD service into a new subscription package through the Sky Q platform.
Sky will make available the extensive Netflix service to new and existing customers by creating a brand-new and attractively priced entertainment TV pack, combining Sky and Netflix content side-by-side for the first time. Netflix’s service includes over a thousand hours of Ultra HD content, complementing Sky Q’s extensive UHD programming.
With the Netflix app integrated into Sky Q, and Netflix programmes promoted alongside Sky content, customers can enjoy shows such as Britannia, Billions and Big Little Liesalongside The Crown, Stranger Things and Black Mirror, as well as free-to-air TV, all on the Sky platform. At the same time, customers will enjoy the simplicity of one monthly bill and easy to use, integrated user interface.
As part of the new partnership, Sky customers will be able to seamlessly access Netflix content in the Sky Q menu, plus quickly find their favourite Netflix programmes including the use of Sky Q’s search and voice search functionality. Existing Netflix customers will be able to easily migrate their account to the new Sky TV bundle, or sign into the Netflix app using their existing account details, to enjoy Netflix with even greater convenience.
This European partnership will see Netflix - along with the new Sky TV pack - launch on Sky Q in the UK and Ireland in the coming year. Netflix will launch on Sky Q platforms in Germany, Austria and Italy thereafter.
The agreement with Netflix also extends to Sky’s contract free streaming services. In the UK and Ireland, Sky will launch Netflix as a standalone app on NOW TV’s family of streaming devices including on the recently launched NOW TV Smart Stick. Sky Ticket in Germany and Austria, and NOW TV in Italy, will launch a standalone app on their devices in due course.
Jeremy Darrodh, Group Chief Executive, Sky
By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers.
Reed Hastings, Chief Executive, Netflix
With this innovative new partnership and Netflix’s stellar line up of original content from across the world, Sky's customers will be able to seamlessly access and enjoy all the best entertainment in one place.
