Orange Belgium announced the launch of the first mobile subscription with unlimited mobile data volume in Belgium.
As from 40€/month, on top of unlimited SMS and calls, the Orange Eagle tariff plans will now include unlimited mobile data to allow customers to surf carefree anytime and anywhere they want without having to worry about their internet use anymore.
Orange Belgium said it surveyed over 1.100 customers and it became apparent that the great majority of intense users would love an unlimited mobile data bundle.
Eagle and Eagle Premium customers can enjoy 20GB/month of mobile data on Orange’s high quality and speed 4G network. Afterwards they continue to surf carefree at a reduced speed of 512 Kbps without any limit of surf volume in Belgium.
Surfing at 512 Kbps offers a convenient connection speed and allows customers to check their emails, use their social networks, watch videos on YouTube,… In the EU customers can surf without any speed limitation at €0.0072/MB after passing 20GB of mobile data volume.
Michael Trabbia, CEO of Orange Belgium tweeted, "the reduction of flow after 20GB makes it possible to guarantee an excellent quality for all. We will review it regularly to ensure that its application remains outstanding".
Fredrik Jungermann, CEO of Tefficient, a telecoms competitiveness consultant however has a slightly different view on the definition of unlimited data.
Orange Belgium's "full unlimited" is limited to 512 kbit/s once 20 GB was consumed on a 40 EUR plan. A throughput limitation is a limitation too. O2 Germany doesn't market its 20 GB/40 EUR plan with "endlos weitersurfen biz zu 1000 kbit/s" as unlimited. https://t.co/lv0AXqOvjR pic.twitter.com/MB8cqT5nzn— Fredrik Jungermann ? (@FJungermann) February 7, 2018