Malaysia's New Digital Operator Yoodo Offers Fully Customizable Mobile Service Powered by MATRIXX

Malaysia's New Digital Operator Yoodo Offers Fully Customizable Mobile Service Powered by MATRIXX Image Credit: Yoodo

Yoodo, Malaysia’s newest mobile player, has launched what it claims as the first mobile service in the country that enables customers to completely customize their mobile plan. 

Positioned as an independent digital mobile service, Yoodo which is owned and operated by Celcom Axiata aims to provide consumers with simpler and clearer options for cutting edge digital products and services.

Powered by MATRIXX Software’s digital commerce platform, Yoodo is offering customizable packages across voice, data, messaging and content with up to 1,000 combinations possible.  

Customers can change, upgrade or downgrade their package at any time via their mobile app. Customers don’t have to choose prepaid or contract, but rather get the best of both worlds with the ability to dynamically add-on or auto-renew as they please. 

Other highlights of the service include: self-registration, immediate SIM delivery, roam like home, add-on boosters, rewards, and non-intrusive, curated promotions triggered by location or spending behavior.  

Farid Yunus, Head of Yoodo
Our goal is to break the boundaries of the traditional mobile business, and to do so we needed systems and expertise to build a disruptive digital operating model.  We chose MATRIXX Software as they are the leading supplier providing new and innovative solutions and technologies so that Telcos can leapfrog into the era of digital and mobile commerce.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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