Google is partnering with carriers América Movil, AT&T in México, Oi in Brazil and Telefónica to launch advanced RCS messaging services to subscribers across Latin America this week.
América Movil and Telefónica plan to launch RCS Messaging in Germany, Spain, Austria and Central and Eastern Europe as well as the United Kingdom.
These operators join Bell, Deutsche Telekom, Orange, Telenor, Sprint, Rogers and Vodafone who have already launched around the world.
The RCS messaging service enables users to access to enhanced messaging features such as group chat, high-res photo sharing and read receipts that are familiar on many messaging applications but will now be available natively on people’s smartphones without needing to download any apps.
In collaboration with these carriers, alongside device manufacturers and the GSMA, Google will roll out RCS messaging in the countries where they operate over time, bringing better messaging to more than two thirds of all mobile subscribers in Latin America. The initiative has already been in practice across Europe, North America and Asia helping to provide a richer carrier messaging experience designed for smartphones.
Both América Movil and Telefónica will also offer Maap or RCS business messaging. MaaP utilises the advanced messaging capability defined in the UP to open up a range of services that enhance the user experience through the use of artificial intelligence, chatbots and plugins. This will allow customers to make restaurant reservations, book train tickets or make retail purchases entirely via messaging.