Ericsson has launched Ericsson Emodo, a new data management and advertising solution that provides high-quality audiences at scale to advertisers, brands and publishers.
The platform is already being trialed with a few telcos in the US and Singapore and the company expects more aggresive rollout in Q1/Q2 2018, according to ad exchanger.
With more than 1.3 billion user profiles in its Data Management Platform, Ericsson Emodo allows advertisers to leverage their existing workflows and reach out to audiences in an efficient, privacy-compliant manner while creating a positive user experience.
The solution harnesses the power of Ericsson’s customer base of global network operators to create a secure, anonymized, privacy-by-design database of carrier-derived data enhanced with other quality datasets.
Commercially availabile today, customers can immediately start to leverage Ericsson Emodo to tap into the entire programmatic ecosystem.
Ericsson claims that Emodo is now one of the largest mobile-first data solutions in the world, featuring more than 1.3 billion anonymized user profiles with carrier-validated data in the US, Canada, UK and Japan.
Paul Cheng, GM, Ericsson Emodo
In today’s new digital world, effective advertising requires four dimensions: high-quality data, audience scale, audience addressability, and a positive user experience. Companies with closed platforms that have all these dimensions have dominated over traditional media and publishers, capturing almost 100 percent of new digital advertising spend over the last few years.
