Turkcell continues its journey as an innovative digital operator with the launch of their own search engine, Yaani which is being branded as Turkey's search engine.
Turkcell said that it built Turkey's largest data center last year and has taken a significant step towards keeping the data generated by BiP, fizy, lifebox, TV+, Paycell and other services used by millions of users, in Turkey.
Turkcell’s CEO Kaan Terzioglu said that having its own search engine puts Turkey on a privileged list with a few other countries and continued: “The source of power is recently changing. Data is now the most important source of power. If we want to be strong as a country in this new era, we should keep the digital data in our country and process it to develop innovative services. Services we have developed are used by millions, not only in Turkey but also around the world. We now take another step with Yaani and enter the search engine market which is among the industries which generate enormous amounts of data. It is Turkey's search engine, not Turkcell's. It will grow by our support.”
Terzioglu also spoke on their objectives regarding the search engine and said: “Our primary objective regarding Yaani is to reach a market share of 25% in Turkey. After reaching this goal in Turkey, we can repeat the same achievements on a regional scale.”
The native language of Yaani is Turkish. This means that Yaani is designed to understand the unique syntax of Turkish very well. This will ensure that Yaani will return better results to searches made in Turkish. Yaani uses a blue bead icon, a specific symbol representing Turkey. The search engine learns from the search patterns of the users. Similar searches are easily displayed to the users using historical data.
For its initial phase, Yaani has been designed as a mobile app and it sets the bar high in location-based searches. Yaani users can view the closest locations based on their search location. For example, Yaani users can directly access the movie theaters and times while searching for movies. Those looking for dining options can access the closest restaurants and cafes along with contact information through Yaani.
Fully integrated with Turkcell services
Yaani works in integration with Turkcell services to facilitate the lives of its users. Kaan Terzioglu said that TV+, BiP, Lifebox, Fulltrip, Dergilik, Paycell and other services would be integrated with Yaani in a few months.
