The launch enables more than 30 million Orange subscribers in the country can now make payments on app stores, inside games and with digital merchants by charging purchases to their mobile phone bill.
Egypt is the second market where Orange and Fortumo have launched direct carrier billing for digital merchants; last year, Fortumo announced a partnership with the mobile operator group and expanded its payment services to Poland as the first Orange group market.
In Egypt, most people are unable to make online purchases using traditional payment methods as less than 2% of people own a credit card. This makes it impossible for digital merchants to collect revenue from most of their users in the country
Orange and Fortumo first announced their direct carrier billing partnership in 2016, covering 29 markets in which Orange operates. Poland was the first country where the payment solution was launched, where more than 16 million Orange Polska subscribers would be able to make online payments by charging purchases to their mobile phone bill.