Turkcell Launches New Digital Brand

26 September 2017
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Turkcell Launches New Digital Brand Image Credit: Turkcell

Turkcell has created Lifecell as Turkey's new digital brand to meet all of its customers' communication needs, including calls, entirely over the Internet. 

This follows the launch of the LTE-Advanced technology in Turkey last year, users, especially young users, began to more broadly use Internet to meet all of their communication needs. 

Lifecell customers can meet their calling and messaging needs via BiP, an Over-the-Top(OTT) app that the Operator launched in 2015. Customers can make regular and video calls and use instant messaging service via BiP. They will not have a problem even if respondent number does not use BiP. They will be able to call both landlines and GSM numbers via BiP with higher voice quality. 

Offering advantages of the endless digital world, Lifecell will eliminate plans consisting of minutes and SMS. With Lifecell, Turkey's new digital brand that operates entirely from the Internet, said the Operator.

All Lifecell plans, which are offered in three different packages as Super, Extra and Pro, will include 50 GB of mobile data for apps. All Lifecell plans will include unlimited calls and messages among BiP users and 1000 minutes for calls to landlines and all mobile networks.

Additionally, all plans will also include 2 GB of mobile data for Facebook and Twitter. Besides, customer services of Lifecell will also be provided digitally. The service center, which is designed specifically for Lifecell customers, will be accessed via BiP. 

Ismail Butun, EVP of Marketing(CMO), Turkcell
With Lifecell, we are redefining the rules of the game in communications. With Lifecell brand, we will provide our customers with only over-the-Internet communications services. Our customers will also be able to call and send messages over the Internet. In short, Lifecell will be enough for those who live on the Internet. We believe that the solution developed by Turkcell engineers will set a good example for other telecommunication companies in the world. 

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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