Softbank Partners Sprint to Market Pepper Robot in the US

Softbank Partners Sprint to Market Pepper Robot in the US Image Credit: Softbank Robotic

SoftBank Robotics America (SBRA), a division of SoftBank and sister company Sprint announced a strategic partnership that will bring Pepper to Sprint Business clients and retail customers nationwide.

Pepper is the first humanoid marketing platform and was built to support businesses by proactively engaging with customers. Pepper’s specific marketing applications help create awareness and brand affinity, and will ultimately help businesses achieve goals and ROI through unique experiences and gathering of customer insights.

For the U.S. market, two out-of-the-box solutions are available to Pepper customers – Pepper Promoter and Pepper Host. Both applications allow businesses to leverage Pepper’s platform and form factor to proactively deliver content and messages to the user.

At the same time, Sprint’s Network team will be one of the first in the U.S. to test and develop on the Pepper platform for the mobile space. The team’s phased approach will include leveraging Pepper’s software to study human interactions with the form factor, and to connect and test Sprint’s growing network of mobile and enterprise applications on a robot, eventually influencing future development opportunities on the Pepper platform.  

Steve Carlin, Chief Strategy Officer, Softbank Robotics America
Pepper adds an unparalleled touch of warmth and empathy to each interaction, while delivering actionable insights for our customers. We look forward to deepening the existing relationship with Sprint and bringing Pepper to its customers through this partnership.

Dr. Ron Marquardt, VP of Technology, Sprint 
Pepper presents a platform for tremendous innovation by integrating cellular connectivity into robotic services and developing new applications, such as accessibility for the blind or hearing impaired.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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