SoftBank Robotics America (SBRA), a division of SoftBank and sister company Sprint announced a strategic partnership that will bring Pepper to Sprint Business clients and retail customers nationwide.
Pepper is the first humanoid marketing platform and was built to support businesses by proactively engaging with customers. Pepper’s specific marketing applications help create awareness and brand affinity, and will ultimately help businesses achieve goals and ROI through unique experiences and gathering of customer insights.
For the U.S. market, two out-of-the-box solutions are available to Pepper customers – Pepper Promoter and Pepper Host. Both applications allow businesses to leverage Pepper’s platform and form factor to proactively deliver content and messages to the user.
At the same time, Sprint’s Network team will be one of the first in the U.S. to test and develop on the Pepper platform for the mobile space. The team’s phased approach will include leveraging Pepper’s software to study human interactions with the form factor, and to connect and test Sprint’s growing network of mobile and enterprise applications on a robot, eventually influencing future development opportunities on the Pepper platform.