Verizon Digital Media Services, part of Oath, announced that its Uplynk Video Streaming service has been integrated into Canadian sports technology leader Stadium Digital’s All Access Platform – a proprietary digital loyalty and fan engagement platform.
By supporting the streaming of live and VOD sporting events, game day highlights and other on-demand content, Uplynk allows Stadium Digital to ensure that its customers – a growing array of sports associations, leagues and teams across Canada – can use high quality video content to enhance their connection with sports fans and partners.
Stadium Digital’s All Access Platform drives continuous interactions for leagues and teams by providing fans with contests, exclusive content, fantasy, sponsor offers and game day redemptions experiences. Serving as a digital engagement and now OTT streaming media hub, the platform empowers sports leagues and teams to leverage their sizeable content offerings to engage with sports lovers in an impactful way, through the Uplynk integration. The platform simultaneously generates essential behavioral data that supports ticket and concession sales, merchandise offers and partner activations.
Customers on the platform are seeing the greatest impact on their business through engagement around fantasy games, contesting, and the broader gamification of their digital content and fan purchase transactions.
Behavioral data acquired through these digital touch points is integrated with ticketing, concession and merchandise purchase history to segment and re-target fans with team and partner offers and promotions to increase the lifetime value of the fan and to provide deeper partner attribution.