Axiata Group has signed a non-binding MoU with iflix, the leading Subscription Video on Demand (SVOD) service provider in Southeast Asia, to bring the entertainment content to Axiata’s 125 million customers in six countries.
The regional telco giant said in a statement that, it is extending the two existing successful partnerships with Celcom in Malaysia and Dialog in Sri Lanka, and taking the collaboration regional (i.e. extending the entertainment content to Axiata’s customers at XL in Indonesia, Smart in Cambodia, Robi in Bangaldesh and Ncell in Nepal).
Dominic Arena, Group Chief Strategy & Marketing Officer
Axiata has always demonstrated a strong focus on customer experience and innovation as we strengthen our position in new sources of value, specifically in digital entertainment products and digital content distribution platforms across the region.
Mark Britt, Group Chief Executive
We look forward to working with Axiata to further redefine media and entertainment for Axiata’s customers in Malaysia, Sri Lanka, Indonesia, Cambodia, Bangladesh and Nepal, over the coming months.
