webe, the new digital mobility service provider that is part of the TM Group has partnered with mobile payments company Fortumo to launch direct carrier billing on the Google Play app store.
With the partnership, webe’s subscribers can now purchase paid apps, games and in-app content from Google Play and conveniently charge the payments to their mobile phone bill.
In Malaysia, there are more than 15 million smartphone owners (50% of the population) while credit card ownership remains below 20%. This means most people cannot use credit card as method of payments with leading digital merchants such as Google. Carrier billing resolves this issue by allowing any phone owner to authorize payments using their phone and charge the transactions to their phone bill.
Google Play has been enabled by Fortumo’s carrier billing platform that supports both app stores and digital merchants in other segments like music and video streaming, social networking and gaming. Fortumo will also provide webe with access to Fortumo Insight, a smart data analytics platform that helps carriers track and analyze app store performance to make improvements for growing carrier billing revenue.