Orange this week announced Orange Bank, its 100% mobile banking that will be available in France for Orange employees from mid-May and for the general public from 6 July 2017.
Specifically designed for mobile uses, the offer will provide customers from launch with a bank account, a debit card, overdraft protection and an interest-bearing savings account. Customers can subscribe directly from the mobile application, online or in one of Orange’s 140 certified stores.
Additional services, such as credit and insurance, will gradually be included in the offer. Right from the outset, the service will integrate a number of cutting-edge, digital and banking innovations including contactless mobile payments, sending money by SMS, instant bank balances, temporary freezing of the debit card and 24/7 access to a bank advisory service.
The customer relationship is at the heart of Orange’s strategy and is therefore a key component of its banking service. This is why a “virtual assistant”, available by chat 24 hours a day, 7 days a week, has been specially designed for Orange Bank customers. By the end of the year, it will even know how to perform tasks requested by customers, such as making transfers or putting funds in savings.
This artificial intelligence is the first point of contact for all of the bank’s customers. As necessary, this artificial intelligence system can also put customers directly in touch with a team of more than 100 experts at the Orange Bank customer relations centre.
As part of its Essentiels2020 strategic plan, Orange affirmed its ambition in mobile financial services by announcing the launch of a mobile bank in France offering substantial growth prospects. The objective is to reach 400 million euros in revenues in 2018 in the financial services field across all markets. Ultimately, Orange Bank aims to have more than 2 million customers in France.
Stephane Richard, Chairman and CEO, Orange
From now on, Orange is also a bank. A bank that places customer experience at the heart of its business model. Orange Bank will build on the professional skills of its banking experts, the disruptive capability of its partnerships with start-ups and of course the traditional assets of Orange: its distribution network, its expertise in digital services as well as its financial strength.
