Through its international music program, Electronic Beats, Deutsche Telekom has joined forces with UK music band Gorillaz for an augmented reality (AR) experience of the recent live concert that took place at the Printworks venue in London on 24 March.
The collaboration aims to leverage Deutsche Telekom’s advanced 4G network with cutting-edge technology to present the Gorillaz in a way that users have never seen before. Fans can expect an augmented reality app that lets them gain access to exclusive Gorillaz content by looking at the environment that surrounds them.
Deutsche Telekom believes that “Life is for sharing.” and that as the owners and operators of one of the world’s most advanced 4G networks, it has a digital duty to enable people to experience the transformative power of connected technology.
Niamh Byrme, Eleven Management
The magic of Gorillaz is that they are both real and virtual, a fact that the remarkably innovative team at Telekom Electronic Beats understands fully. They have made a bold and brave leap of faith in helping us realize a vision.
Wolfgang Kampbartold, VP of International Market Communications, Deutsche Telekom
We are very proud to have been asked by the band to leverage the power of Telekom Electronic Beats to allow as many people as possible to share in this whole new dimension to the music of Gorillaz.
