Vodafone is the clear leader in international 4G roaming, according to a new report by independent global research firm Ovum that shows Vodafone offers significantly more 4G roaming destinations to its customers than any other operator.
Ovum’s study found that Vodafone leads in all 18 markets analysed. Furthermore, in most of them, Vodafone offers 100+ 4G roaming destinations - more than double the number when compared with other operators in those markets.
For each market surveyed in November 2016, Ovum’s research ranked the top three operators by the number of 4G roaming destinations offered:
Serpil Timuray, hief Commercial Operations & Strategy officer, Vodafone Group
In today’s connected world, mobile consumers have an increasing need to ‘roam like at home’. With Vodafone, our consumers can make the most of their time abroad because they can enjoy the 4G experience in substantially more destinations and with worry-free roaming pricing.
Ian Watt, Principal Consultant, Ovum
4G technology has the potential to provide customers on the move with a broadband experience closer to what they can get at home in terms of speed. Making 4G roaming work across the globe is not a simple task and can take mobile operators years to establish. From the outset, Vodafone has been at the forefront of the 4G roaming rollout and has established a significant lead within its footprint.
