Telenor Group has signed a strategic partnership with Netflix to boost its video content offering across all of its markets. The agreement covers Telenor Group’s large mobile and fixed line footprint in Asia and Europe and includes multiple touchpoints with customers, such as set-top-box integration, mobile payments and joint marketing activities.
As a first step in this partnership, Telenor is the first TV distributor in Norway to integrate Netflix in its set-top box for Canal Digital Cable customers. Through the agreement, Telenor will bring critically its original Netflix series and a wide range of movies and kids’ programming to its members through its Canal Digital Cable TV platform, called “T-We”.
The updated platform, including new streaming services like Netflix, is also representing the first step into a new TV era for Telenor customers. More set-top-box integrations in further markets are planned.
Through the partnership, Telenor has the technology to provide customers with the opportunity to sign up and pay for Netflix subscription through Telenor billing. Once connected to Telenor’s Global Backend, a common infrastructure for all 13 companies, partners and third party digital providers, services can be scaled globally.
In order to provide customers with the best possible Netflix experience, Telenor is now an Open Connect Partner. Servers from Netflix’s content delivery network Open Connect, are embedded in Telenor’s network, putting content closer to the customers seeking to view it.