Zain Group has formed a joint venturea with iflix, the world’s leading Internet TV service for emerging markets, to bring iflix’s service to the Middle East and North Africa (MENA). The commercial launch of iflix’s Internet TV service across the MENA region is planned for the second quarter of 2017.
iflix Arabia, will be headquartered in Dubai, adding Zain’s territories of operation to iflix’s global footprint, including Kuwait, Bahrain, Iraq, Jordan, Lebanon, Saudi Arabia and Sudan, with the potential to further extend into additional regional markets. The service will cover extensive range of TV shows, movies and more with Arabic and English subtitles, including many first run exclusives and award-winning programs.
In addition to having the best of Hollywood, Bollywood, regional and local programs, as well as over 2,000 episodes of children’s content, the service will additionally offer an extensive collection of highly acclaimed Arabic shows and movies with iflix Arabia planning to introduce exclusive Arabic content series.
Having first launched its service in May 2015, iflix quickly established its dominance in the Asian region, rolling out its world class service to nine markets in less than two years, acquiring over 4 million members over the period.
With Zain’s 47 million customers, the joint venture will benefit from and leverage the mobile operator’s established market leadership in conjunction with learnings iflix acquired in consolidating its dominance throughout Asia, said Zain in a statement. iflix Arabia will capitalize on the MENA’s large youth population, rapidly growing internet and smartphone penetration, and huge appetite for digital content and entertainment.