[Report] Gen Z and the Metaverse

Image Credit: Nokia

Welcome to the metaverse – a digital universe promising unparalleled opportunities for people and brands worldwide. But success is not guaranteed. As Alex’s story has shown, the metaverse is best understood by those that already use it and who will undoubtedly shape its development - Gen Z. These digital natives were raised on social media and have always had the world at their fingertips.

To understand more, Nokia partnered with Ipsos to reach out to Gen Z across the UK, US, Korea, Brazil, and UAE via the metaverse. Using a comprehensive methodology, including immersive workshops, in-depth play-a-long sessions, and existing research for context, we wanted to know what has drawn this generation - the leaders of tomorrow - to the metaverse and what it means for the future.

Click here to discover some of the key highlights from the report.

27 September 2022 / Research Reports / By Ray Sharma