Digicel Faces Regulatory Pressure Against Ad Control

Digicel Faces Regulatory Pressure Against Ad Control Image Credit: Digicel

The Eastern Caribbean Telecommunications Authority (ECTEL) has written to Digicel, warning the company against implementing its proposed ad control technology. The warning has come in a letter that has been dispatched to Digicel’s managers in all five Member States.

Early last month, Digicel announced its plans to deploy an ad control technology at the network level on its networks across the operator's 31 markets in the Caribbean and South Pacific regions. The operator said that it will start implementing this in Jamaica before rolling  it out to other markets over the coming months.

The letter sent to the Digicel officials, reiterates ECTEL’s position on Net Neutrality which states that service providers should treat all data on the Internet the same, not intercepting, interrupting, blocking, degrading, discriminating or charging differentially, by user, content, site, platform, application, type of attached equipment, mode of communication or source or destination of communication.

The telecoms regulatory body is therefore advising Digicel to adhere to the stated principles of Net Neutrality and to refrain from deploying its ad control technology within its Member States. ECTEL said that it remains committed to promoting the up-take of broadband in its Member States and is of the view that the implementation of this technology by Digicel will hinder the growth, usage and deployment of broadband.

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