Telcos are rolling out new TV and video offers. Cable companies are launching mobile and TV Everywhere. This combined with the rise in numbers of OTT video providers means that consumers have never had so much choice on how they watch TV and video and what they watch. Collecting, managing, enriching and making money from understanding who is watching what in a multi-screen world is key to opening up new revenue streams from TV and video.
Download this guidebook to learn about:
- How the TV and video landscape is changing and what it means to video and TV service providers;
- Big Data challenges to get a full picture of audience viewing – not just statistical models – but real-time, complete data;and
- How viewing data can be enriched to enable personalised advertising and offers.