Leading Analyst firm, Analysys Mason and Openet have produced a new white paper that examines how operators can take advantage of the advances in big data to improve customer experience management.
Download this guidebook to learn about:
- How to develop a customer 360 degree view and experience management;
- Building a customer experience index – how to measure if your customers are happy or not;
- Cost effective approaches to big data analytics; and
- Cost justification for a CEM solution.